More and more brands are making serious efforts to reduce their environmental impact.
They’re switching to bike delivery in cities.
They’re using less packaging, sourcing better materials, and shortening supply chains.

But when we ask these same brands how they communicate all of that to their customers, the answer is often the same:
“We don’t really talk about it.”

And we get it.

In a world where greenwashing is everywhere, the risk of saying the wrong thing can feel bigger than the value of saying anything at all.

But here’s the thing:
If you don’t share your progress, no one knows it’s happening.
And that’s a missed opportunity: not just for your brand, but for your customers too.

Sustainability is a trust builder, but only if you show it

Customers today want to support brands that align with their values.
They’re paying attention to how something is made, shipped, and delivered.

They want to feel that the brands they support are aligned with their values or at the very least, making an effort to move in the right direction.

It doesn’t have to be perfect to be worth sharing.

In fact, sharing small, honest steps can do more to build trust than making big, vague claims.

At Sparqle, we’ve seen that first-hand. When brands make their emissions data visible at checkout, or include a carbon summary in the order confirmation, it changes how people engage with the delivery experience.

Delivery as a way to communicate your values

Delivery is often overlooked as a brand moment, but it’s one of the clearest places to show what you stand for. Not just in what you say, but in how you act.

We help our partners measure and report the real emissions of every parcel they ship.
Not in marketing language, but in concrete, verifiable data.

That information can be shown to the customer at checkout, or included in a brand’s impact reporting.

And it works.

Progress is worth showing

We believe sustainability should feel like a strength, not a liability.
It should be clear, measurable, and part of your customer journey.

You’re already putting in the work.
Let’s make sure people can see it.